Styles

One of the worlds largest fast fashion brands wants to innovate how people shop clothes online, to better fulfill customer needs. Almost all e-commerce when it comes to visualizing fashion is based on a grid of products. Real inspiration is found elsewhere, and often starts with a combination of items, a person, or an outfit.

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With a small internal team prototyped and developed a vision of how the future of shopping fashion online could work. With a new starting point based on inspiration. Starting out with internal workshops and gathering all the available in-house data and knowledge. Then continuing with customer interviews and user testing. From this we have iterated a lot of ideas and developed a first prototype.

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