About

Hi! I´m Jonas a visual- productdesigner living in Stockholm

UI design and art direction are my core strengths, which gives my work a harmonious mix of user-centric logic and visual magic. When the balance between the two is just right, the result is simplicity. Effective, eye-catching solutions that seem obvious (even if we know that the road to get there often isn’t). I also do animations and illustrations.

My quest for simplicity usually looks something a little like this:

Exploring

Unpacking the brief. Looking for new possibilities. Understanding the user/audience. Asking why.

Experimenting

Thinking of something. Testing it out and hating it. Trying something else. Not liking that either. Going back to square one. Finding something new. Something great. Seeing how far I can take it.

Executing

Bringing it to life. Adding a few final touches. Removing everything unnecessary. Getting it as close to perfect as I can.